Q5

Various things attracted the audience that it intended to. In addition, using my audience research helped me gained this. I attracted my target audience firstly by the front cover, which should immediately be eye catching to my target audience and the front page is the most important thing because it depends where the person should pick it up. Moreover, the front cover portrays everything that is going to be inside the magazine so is very important. In my front cover i tried to keep the amount of colours used to a minimum so i used the colours ‘burgundy, black and white’ i intentionally used theses colours because it seems effective and very unique and also unisex colours which apply to my target audience which are in to a mixture of genre of music. Theses colours included in my master head, my main cover line and my cover lines.  The colours are very eye-catching and the colour burgundies give it that iconic effect to the magazine itself so whenever the magazine is seen you would recognize the colour. The colour is also not used a regular colour so it would be seen as effective to the audience.

The fonts used in my music magazine on the front page as well as the other pages were also another factor of attracting my target audience. Firstly, on my front cover the master head font was one of the main things to attract the audience, as the master head should be the identity of the magazine as it’s meant to recognizable and iconic. I believe I did portray this by using a unique type font called ‘pistol’, which gives it the edgy effect, which goes with the type of audience I intended to attract. Secondly, the fonts I used for my cover lines and my main cover line where also a part of attracting my target audience by the type of font used, although i kept the cover line and the main cover line font very simple as i used ‘Ariel’ and changed the boldness of the writing but yet very effective. Thirdly, for my contents page i used another type of font, which was again unique and distinctive as it showed that it was something new and i did not want to keep the same type of main font throughout. This made it very attractive to the audience as it showed fresh and new just like the music they enjoy hearing. The rest of the fonts i kept with ‘Ariel’ to again, show simplicity but at the same time effectiveness towards the audience and to make it easier for them to read and find their way through the magazine.

Moreover,  my music magazines selling line is also another way which my audience could be attracted. My cover line stating ‘The Nations Favourite’ meaning most people enjoy reading this. Which already states that the magazine is well read in the nation and could even mean a trend.

In addition, the images on my music magazine are also a very important feature on the magazine as it is the main feature, which will attract my specific target audience. My main font cover image is a model, which is mix race this shows that the magazine is not focused on one particular race but it is in a mixture of races just like the target audience, which like a mixture of genre of music. I have purposely done this to attract the audience and different races as well. Secondly, the models posture is sitting down on a speaker with arms back and front in a sort of casual way but at the same time in a seductive way again to catch the attention. Plus, her facial expression is sort of a smirk looking up which also shows a sort of seductive pose. This is important to attract attention of the target audience as they are also attracted to the non-verbal communication in an image. Moreover, the way that the model is dress also determines to draw the target audience. In my music magazine the model is dressed in a casual way but also show bright colours in the outfit which also portray the way the target audience is and the way they could dress, which can also relate to the audience also drawing them in as they can relate more to the music magazine themselves.


 

Another way that my magazine could draw in my target audience is the way i address them. The language I used throughout my magazine included slang and normal English language i used the type, which will mostly attract my audience but at the same time can relate to the words used. For example one of the slang terms i used was ‘LDN Rocks’ meaning London is associated with a type of rock and roll. I used this term, as I believe that the majority of my target audience will somehow use sort codes and slang terms, it yet again relates to them, which is more likely for them to buy the magazine if it’s a part of them.