Q3

I believe that IPC media would be the best to publish and distribute my music magazine; I have many reasons for this the first reason would be that because IPC media have a larger target audiences of women and men of different ages groups and publish a wide variety of magazines this will build a wider range of audiences for my music magazine. Secondly by publishing and distributing in IPC media will be a great opportunity to use their recourses for example shops and trucks this will be very beneficial for me because it will be easier for me to distribute my magazine. But as well as this benefiting me this will also benefit IPC media because my music magazine targets 15-20 year olds urban youth who enjoy a mix genre of music so IPC media will increase it popularity, by gathering a newer range of audiences who will appeal to a whole new market of people who enjoy different types of music .Another reason is that this will also be financially beneficial for to IPC media as I’m targeting different genre of music and this being popular as I am not only focusing on one  type but different this will mean I will be having a lot more advertisers wanting to advertise on my magazine such a river island and top shop, meaning that IPC media have a chance to form new connections and relationships with different companies.

After finding out that people will most likely buy a magazine though subscription I definitely encouraged setting up my magazine for subscription, because of the fact that subscription is popular and more people like the fact that the magazine can be sent straight to their door.

 I’ve decided to distribute my music magazine in very common and popular retailers for example newsagents, corner shops, supermarkets (Sainsbury, Tesco) and W H Smith, I choose theses shops in particular because all will be suitable to get my magazine more well known as it will be seen in popular stores which will mean more people will see it and buy it. To help me ICP will help me distribute by me using there trucks as this will be more convenient.